Motorola Hires Chief Marketer

CHICAGO Motorola has named Kenneth Keller Jr. chief marketing officer.

Keller, who goes by the nickname “Casey,” will report to Motorola CEO Ed Zander.

“Casey is an innovative and experienced senior executive who brings significant strategic marketing and global brand-building experience to Motorola,” said Zander, in a statement. “We are confident that Casey’s leadership and creativity will enable him to build upon Motorola’s legacy of innovative global marketing initiatives.”

Keller was most recently chairman and CEO of Heinz’s operations in Italy. Prior to that, he was chief growth officer at parent H.J. Heinz Co. He had also previously served as managing director of the Pittsburgh-based company’s ketchup, condiments and sauces business.

Earlier in his career, Keller worked at Procter & Gamble, responsible for Pringles, Duncan Hines and other brands.

At Motorola, Keller replaces Geoffrey Frost, who died suddenly last November at the age of 55 [Adweek Online, Nov. 17]. Since that time, George Neill, the company’s corporate vice president of marketing, oversaw the company’s marketing efforts.

WPP Group’s Ogilvy & Mather in New York had been the company’s lead agency since 2000. But that role changed as the company doled out a string of creative assignments to other shops, including independent agency 180 in Amsterdam, the Netherlands, and Omnicom Group’s BBDO in New York and Goodby, Silverstein & Partners in San Francisco. Interpublic Group’s DraftFCB also handles the company’s global CRM account.

Motorola spent $50 million on U.S. cell phone advertising in 2005, according to Nielsen Monitor-Plus.