Motorola Embarks on Creative Branding Search

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Motorola’s three roster shops last week were briefed on a creative branding project that insiders said could lead to an account consolidation, although a company official said it was “premature” to speculate on the scope of the assignment.
“We’re working with our three current agencies to determine the best ways to leverage our overall brand,” company representative Jennifer Weyrauch said. Motorola is looking for a creative approach that helps “tell one story” for the multifaceted Schaumburg, Ill.,

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