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Motorola’s efforts to consolidate its marketing activities continues with three media shops vying for the media buying and planning portion of the company’s $400 million global account.
The contenders, which received proposal requests from Motorola in late December, are the WPP Group’s Mindshare, the Interpublic Group of Co.’s Initiative Media, and incumbent Universal McCann, also part of IPG.
While Universal McCann is currently Motorola’s lead media agency, the business is also spread among several other companies.
The media agency competition is the latest review Motorola has undertaken in the past year that is aimed at consolidating advertising strategy.
The Schaumburg, Ill.-based
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