Motorola Calls for Consolidation 6 to 10 Agencies Are Expected to Participate in $40 Mil. Review

By Ellen Rooney Martin and Stephen Levine





CHICAGO–Motorola is looking to consolidate its $40 million advertising account, launching a review for its cellular phones, pagers, modems and personal use two-way radios assignments.





The incumbent agencies, J. Walter Thompson and Foote, Cone & Belding, both in Chicago, and McCann-Erickson in Atlanta have been invited to pitch the business, according to Margo Brown, a representative for Motorola in Schaumburg, Ill.





A ‘small group’ of unidentified agencies from around the country has also been invited to pitch the account.





A total of six to 10 agencies is expected to participate in the review, she said.