MotorCity Casino Likes Latecomer ESW

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CHICAGO ESW has topped two Las Vegas agencies to win the advertising account of MotorCity Casino, according to the shop.

The independent Chicago shop assembled its winning presentation after being invited to pitch only three weeks before the final decision, according to ESW chairman and CEO Jim Signorelli.

“This is a big win for us, not just because of the size of the account, but for the quality of work and the way everyone here rallied to get into the W column,” Signorelli said in a statement.



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