Motor Oil for Mean, Green Machines

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Just in time for Earth Day, a company called Green Earth Technologies is rolling out an ad campaign for G-Oil, which is billed as a biodegradable, environmentally safe motor oil.

GET ran the first ad for G-Oil last weekend during Speed TV’s coverage of the American Le Mans series. An animated 30-second spot, from Grey unit Alliance, illustrates the product’s Earth-friendly properties by showing a race car producing new trees wherever it goes. A voiceover, by The Dukes of Hazzard star Tom Wopat, also attempts to solidify the oil’s cred with gearheads: “If the G can race in the American Le Mans series, you can bet the redwoods your car can run on it, too.”

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