motor, no drive

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It’s clear that Bill Mattis knows the target audience for the motor homes now being pitched by his Portland, Ore., agency. What’s also clear is that there’s only so much a shop can do on a shoestring budget.

“RVers don’t purchase $250,000 motor homes just to sit in the leather seats,” said Mattis, an account manager for Borders Perrin Norrander.

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