Moto Magic? How Creative Differences Came Between an Agency and Client

NEW YORK It’s not often that the work of a renowned film director causes a rift between an agency and client, but it seems as if Cutwater’s hiring of Michel Gondry for a Motorola TV spot may have done just that.

The San Francisco shop, headed by former TBWA cd Chuck McBride and Cole & Weber co-president Brad Harrington, hired Gondry last spring to create a 60-second spot to kick off the global campaign promoting the Razr2.

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