A Mother’s Touch

Wiley & Associates in Westlake Village, Calif., brings a uniquely feminine perspective to advertising.
The nearly all-female agency recently completed trade ads and packaging design for client NoJo, a Rancho Santa Margarita, Calif.-based maker of children’s bedding and accessories.
One trade ad, “Little Piggy,” will run on four consecutive pages of the April issue of Small World. Each page shows images of NoJo’s products, including shopping cart safety seats, high chair covers and baby slings. Another ad, “Paddington Bear,” (shown here) is featured in April issues of Home Textiles Today and Kids Today.
The agency’s packaging design will debut in the fall. The tag, “Designed by moms,” refers to the mother and daughter who formed NoJo 28 years ago.
Since nearly half of Wiley’s staff are working moms, the tag has yet another meaning.
–Angela Dawson