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Kirshenbaum Bond & Partners West will unveil its first work since opening for business last August with a new TV and radio campaign for Mother’s Cookies, set to break March 23.
The ad push is the first in more than a decade for the 84-year-old Oakland, Calif.-based cookie company.
The four 30-second TV spots feature actual Mother’s employees singing and dancing in a cheery, colorful setting inside the company’s Oakland bakery. The effort, which will reach 15 Western states, is tagged: “Mother’s Cookies.
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