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NEW YORK Coca-Cola today broke a Coke Classic spot called “I Wish” from independent U.K. shop Mother during Fox’s broadcast of American Idol, according to the client.
The commercial debuted overseas on Jan. 23 and shows up-and-coming British singer Sharlene Hector walking on a city street singing “I Wish,” as she hands out bottles of Coke Classic to people she passes. Done in one continuous take, the 60-second spot is part of the “Real world of Coca-Cola” campaign, running in that country.
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