Mother. Lawyer. Gold Medal Triathlete. Meet Nicola Spirig, the Role Model Our World Needs

Running brand On powerfully celebrates the Swiss 'Superfrau'

Nicola Spirig blends family and world-class athletic talent. On

In the continuum of sports, few events are as symbolic of determination and commitment as the triathlon. Swimming several miles, cycling many more, then topping it off with a run requires a level of training and focus few can imagine, much less achieve.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.