Motel 6 Was Tipping Off ICE in Arizona. How Will That Affect Consumers' Perception of the Brand?

Privacy concerns around the hospitality chain, at least

A report from the Phoenix New Times Wednesday revealed that two Motel 6 locations in the area had been handing over lists of clientele to Immigrations and Customs Enforcement. As a result, from February to August, at least 20 undocumented immigrants were arrested by ICE agents, who were dropping in at the corporate-owned Motel 6s—not franchise locations—every two weeks.

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