Motel 6 Courts Hispanics in L.A.

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Tom Bodett may be practically synonymous with Motel 6, but the longtime spokes man won’t be present in the client’s first Spanish-language campaign.

The budget motel chain has hired Grupo Gallegos in Los Angeles, an affiliate of The Richards Group, as its first Hispanic agency and is launching a radio campaign next week targeting Hispanic leisure travelers in the L.A.

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