The Most Successful Brands of the Next Decade Will Sell Experiences

There's a global shift away from owning things, and brands will have to adapt

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As we’ve begun leaving the confines of our homes, it’s not shopping we’ve craved but immersive experiences. This is evident in the experience economy: Disneyland is packed, flights are at capacity, hotels have no vacancy, and Coachella sold out in minutes. In this massive global shift from a things economy to an experience economy, the brands that survive will have to adapt. 

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