Most Marketers Agree Diverse Images in Ads Help a Brand's Reputation, According to New Report

Shutterstock study surveyed 1,500 marketers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Marketers are largely in agreement that using diverse images is good for brands, according to a recent study by Shutterstock.

“We are pleased to learn from the research that marketers in the U.S. are making a conscious effort to be more inclusive with their choice of imagery showing nontraditional families and nonprofessional models,” Shutterstock curator Robyn Lange said in a statement. “It’s clear that societal changes combined with shifting attitudes are influencing the demand for more modern imagery that represents a diverse range of communities.”

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in