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Marketers are largely in agreement that using diverse images is good for brands, according to a recent study by Shutterstock.
“We are pleased to learn from the research that marketers in the U.S. are making a conscious effort to be more inclusive with their choice of imagery showing nontraditional families and nonprofessional models,” Shutterstock curator Robyn Lange said in a statement. “It’s clear that societal changes combined with shifting attitudes are influencing the demand for more modern imagery that represents a diverse range of communities.”