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Friday’s TMZ item about Augustin LeGrand, the recently selected “Most Interesting Man in the World” successor, is not exactly earth-shattering. The French actor was photographed at a cafe in New York’s West Village, sitting at a sidewalk table topped with rosé and San Pellegrino sparkly water. No Dos Equis beer bottles in sight.
What is interesting from an ad campaign point of view is reading the comments. At press time, the 200-or-so responses amount to a snap poll for Havas New York and their client.
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