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September’s only just begun, but that might be hard to believe judging by some retailers these days. With back-to-school wrapping up, Halloween is swooping in to take its place—swapping the pencils and backpacks that had taken over the shelves (and decor) of retailers for oversize spiders and smiley skeletons.
And while search data from Profitero last month indicated that some folks had spooky season on the brain a little early this year, most consumers aren’t quite ready for it.
Don’t rush it
In response to an Adweek-Morning Consult poll that asked people when they’re ready to see Halloween marketing and products, 60% said that waiting until late September is best.
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