Mosaic Extends Buena Vista Sales Deal

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

DALLAS Buena Vista Home Entertainment has awarded Mosaic an additional two years to handle field sales and marketing for its videos and DVDs, the companies said.

Mosaic, based in Irving, Texas, has been providing national merchandising services for Buena Vista for a year, a representative said. It will manage in-store promotions for all Buena Vista movies except in Wal-Mart and Best Buy, the rep said. Mosaic, however, also holds the contract for in-store promotions at Best Buy, according to the rep.

Mosaic



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in