Morton's AR App Will Have Veggies Dancing in Your Kitchen—and Hopefully Keep Them Out of Your Trash

The company is addressing the problem of food waste

It’s not hard to see how augmented reality apps—which superimpose computer-generated images onto the real-world view of your smartphone camera—can be a powerful branding tool. Ikea Place, for example, gives shoppers a future view of how furniture might look in their homes. And L’Oreal’s Virtual Try-On lets customers safely see what they’ll look like wearing a certain lipstick or hair color.