Morton Revamps Its Packaging so Shoppers Will Know the Brand Sells More Than Just Table Salt

Relax, the Salt Girl has kept her job

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Thanks mostly to the Morton Salt Girl, who has graced the brand’s signature pour-top canister since 1914, Morton is one of the most recognized brands in the condiment aisle. There’s only one problem: Morton’s products are actually in plenty of places that aren’t the condiment aisle.

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