Morton Revamps Its Packaging so Shoppers Will Know the Brand Sells More Than Just Table Salt

Relax, the Salt Girl has kept her job

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Thanks mostly to the Morton Salt Girl, who has graced the brand’s signature pour-top canister since 1914, Morton is one of the most recognized brands in the condiment aisle. There’s only one problem: Morton’s products are actually in plenty of places that aren’t the condiment aisle.

“Most consumers know us best for the iconic round blue canister of table salt that made Morton famous,” CMO Denise Lauer told Adweek, “but there is so much more.”

The company not only makes salt for cooking and tabletop use (kosher, sea, Himalayan pink and so on) but also pool salt, water-softener pellets and ice melt.



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