Morton Revamps Its Packaging so Shoppers Will Know the Brand Sells More Than Just Table Salt

Relax, the Salt Girl has kept her job

Thanks mostly to the Morton Salt Girl, who has graced the brand’s signature pour-top canister since 1914, Morton is one of the most recognized brands in the condiment aisle. There’s only one problem: Morton’s products are actually in plenty of places that aren’t the condiment aisle.