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The Morrison Agency has been named lead agency for Eastman Kodak’s Health Imaging Division.
The Atlanta shop defeated two undisclosed finalists to capture the estimated $5 million account, which will include strategic, creative and media placement duties.
Kodak Health Imaging (KHI), based in Rochester, N.Y., develops, manufactures and markets products used to capture and print health related images. With annual revenues of more than $2 billion, KHI is Kodak’s second largest business unit.
A key factor in Morrison’s win, said chief executive officer Bob Morrison, was the shop’s ties to Icom, a network of independent agencies that provided the global reach required to service the account.
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