Morris the Cat to Visit the Queen?

LONDON – Heinz will introduce its Nine Lives pet food in England with it’s U.S.-originated Morris the Cat campaign. The $400,000 launch marks the first time that Heinz has bypassed agencies here to go directly to a production company. There are also plans to use the production house Springtape to handle a dog food campaign. Media buying is centralized through IDK.
Copyright Adweek L.P. (1993)