Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Morphe Cosmetics‘ next major collaborator won’t be found offering tutorials on YouTube or walking down the latest fashion runway. Instead, you just have to head to your local cereal aisle.
Today, the brand announced its next major partner, General Mills‘ Lucky Charms. The Morphe X Lucky Charms: Make Some Magic Collection will launch on Tuesday, March 8, just in time for St. Patrick’s Day.
“Morphe is excited to be collaborating with a beloved and iconic brand like Lucky Charms to bring this special, limited edition collection to life,” said Alison Nadel, Morphe’s director of brand marketing, in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in