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The makeup world has a long history of drawing inspiration from popular snacks. Weeks ago, HipDot shared its Reese’s-inspired cosmetics line. Now, a classic beverage is once again getting the Morphe treatment.
Coca-Cola and Morphe Cosmetics are partnering on a limited edition makeup collection to celebrate the 50th anniversary of Coke’s iconic 1971 Unity Campaign.
Developed by Bill Backer for McCann Erickson, the “I’d Like to Buy the World a Coke” ad was originally released in July 1971, but received fresh attention in 2015 when it was featured in the series finale of Mad Men.
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