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Moroch/Leo Burnett USA has acquired Coffee/Black Ad-vertising to form an agency operation with total billings of $135 million.
The combined Dallas entity, which also includes C/B’s Wide Eye Interactive Group, begins operating under the Moroch name this week. Financial terms of the deal were not disclosed.
C/B principals Jim Sykora and Troy Scillian, along with eight staffers, are moving into Mor-och’s facility. Sykora and Scillian, who will sit on Moroch’s board of directors, will serve as executive creative directors.
Sources said the union gives the conservative Moroch, which specializes in retail advertising for McDonald’s, Walt Disney Co.
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