Moroch Wins $20 Mil. Mission Pharmacal

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DALLAS Mission Pharmacal has hired Moroch Partners as the advertising agency for its consumer products division that markets Citracal, Thera-Gesic and other nutritional supplements, the shop said.

Moroch, a Dallas-based independent, will manage brand planning, creative development, interactive services and promotional marketing services, the agency said. Moroch’s subsidiary, NEXT Media, will handle media planning and buying.

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