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Dallas Agency to Rebrand Oiler With Fresh Marketing Message
DALLAS–Fina Oil & Chemical here has selected Moroch & Associates for a 1999 campaign designed to reinvigorate its previously lackluster marketing efforts.
The budget is expected to be approximately $1 million, according to Fina representative Carla Holmes Meadows. Work will cover regional markets for Fina’s retail gasoline and lubricants, plus trade executions for the chemicals division.
“We’re going to start with a brand new position and a brand new strategy,” said Moroch vice president and creative director Dave Longfield.
Moroch, headquartered in Dallas, beat out a field of undisclosed agencies for the account.
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