Moroch Lands Tia Rosa, Mrs Baird's Media

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DALLAS Bimbo Bakeries USA has awarded Moroch Leo Burnett USA media duties for Tia Rosa and Mrs Baird’s, the client said.

Dallas-based Moroch has handled creative duties for Mrs Baird’s since 2000 and for Tia Rosa since February.

Asher Media of Dallas had handled media for both accounts but resigned the business after the client asked all of its vendors to consider areas where financial cuts could be made.

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