Moroch Goes Coast to Coast

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Moroch Partners’ win of Midas’ field marketing marks its first national assignment.

The Dallas agency last week was awarded local and regional marketing duties for Midas in both the U.S. and Canada.

The business assignment follows an earlier review, in which Moroch participated, that awarded branding duties on the $50 million account to Cliff Freeman and Partners in New York.

Although Midas executives had not initially planned to separate field marketing from the main assignment, Moroch’s presentation apparently changed their thinking.

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