Moroch Extends McDonald's Relationship

DALLAS The San Antonio McDonald’s franchisee group has retained Moroch after a review involving five other agencies, the shop confirmed.

The review for the $2 million advertising business included finalists Cartel Creativo and Creative Civilization, both of San Antonio, and Davis-Elen Advertising in Los Angeles, sources said. San Antonio public relations firms KGB and Guerra DeBerry Coody also participated.

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