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Moroch & Associates will open a service office in Virginia to handle its latest addition of McDonald’s co-op business.
The Dallas-based Moroch confirmed last week that it has been awarded the Richmond, Va., regional co-op account for the fast-food chain from incumbent Arnold Communications in Richmond.
Moroch takes over the regional account April 1. Billings were not disclosed.
The move is seen as a consolidation, with Moroch already controlling co-ops in the Norfolk, Roanoke and Tidewater, Va., markets.
The account win, which represents the agency’s fifth McDonald’s co-op addition in recent weeks, includes all creative and media duties for the Richmond area.
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