Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS – Moroch & Associates here supplemented its regional Midas International business, picking up the Southeast territory resigned earlier this year by Austin Kelley Advertising of Atlanta.
The account, which includes local promotional advertising and media chores, was estimated at $3 million by sources. The business includes 40 markets in Alabama, Georgia, the Carolinas, Tennessee, Virginia and the panhandle of Florida.
The win adds to Moroch’s existing business for Midas in more than 30 primarily Southwestern markets, said agency chief executive officer Tom Moroch.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in