Morningstar Hires Hawk for Hershey's Milk

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

DALLAS Morningstar Foods has retained skateboard professional Tony Hawk to appear in advertising and promotions for its Hershey’s Milks and MilkShakes products.

Client senior vice president of marketing Toby Purdy said Hawk is an ideal match for the brand, which targets teens and tweens. “Tony resonates very well with that target because of his determination, leadership and commitment to excellence,” said Purdy.

A

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in