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Less Stress in DDB TV for Suiza’s Coffee Creamers
DALLAS–DDB Needham here marks its creative debut with Suiza Foods in launching an $8-9 million national television campaign today for the company’s International Delight coffee creamers.
Two 30-second ads and a 60-second version comprise a spot-buy push that will attempt to brand the sweet-flavored supplement as a morning respite from pressure and stress.
All three ads are cut from the same scenario: a traffic stop involving a yuppie couple and a police officer who decides that instead of a ticket, the pair needs some time to relax...
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