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Financial service firm Morgan Stanley has selected IPG’s The Martin Agency in Richmond, Va., to succeed WPP Group’s Ogilvy & Mather in New York following a review.
Independent Wieden + Kennedy and Omnicom’s Merkley + Partners were involved at various stages of the process. Wieden said it withdrew well before the final round.
Morgan Stanley spent roughly $20 million in measured media in each of the past two years, down from more than $60 million in ’07, per Nielsen.
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