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NEW YORK McCann-Erickson, which handles Microsoft’s Xbox account in the U.S., has added chores for the product in Europe, a client representative said.
European billings for Xbox are approximately $20 million, according to sources.
The business was moved on Friday without a review from Bartle Bogle Hegarty, London, which is 49 percent owned by Publicis Groupe, to McCann’s London office.
The work for Interpublic Group’s McCann consists of creative and strategic duties; IPG’s Universal-McCann handles Microsoft media worldwide.
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