More Turmoil in Lottery Review

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Two of the finalists in the review for California Lottery’s five-year, $125 million account opted not to submit new cost proposals, and one made moves to file a protest, sources said. The client had asked the shops, DDB, McCann-Erickson and the incumbent, Grey, all in Los Angeles, and Foote, Cone & Belding in San Francisco, to submit new bids for the media portion of the account after DDB complained that FCB’s estimate was implausible.

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