Airlines 'Doing the Math' on How to Accommodate More Travelers

Rising demand creates new problems for hard-hit airlines

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As Americans begin to travel again, airlines are adding routes to carry passengers. But a total recovery isn’t yet in sight.

Last weekend showed signs of progress, as the Transportation Security Administration logged the busiest weekend since mid-March with more than 1.8 million travelers passing through America’s airports.

But that number still represents a steep decline over last year, when more than 7.7 million travelers took to the skies. Additionally, those figures could fall right back down as Covid-19 cases are spiking again in Florida, Texas and California.

“We’re still closer to the bottom than the top, that’s indisputable,” said Seth Kaplan, an aviation expert.”It’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in