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Having taken potshots at San Francisco with its “Battle of the Bay” campaign, Oakland is now waging a war against trash on its own turf.
The other city by the Bay this month launched a campaign centered on curbing graffiti, littering and dumping. Young & Rubicam in San Francisco created the pro-bono effort.
Two TV spots carrying the new tagline, “Don’t trash Oakland. It’s home,” recently broke in the Bay Area. The spots feature Lucille Oliver, a formidable African American matriarch who doesn’t take crap from anyone.
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