More Than Half of Consumers Say the Pandemic Has Made AR More Important to Them

A new study from Deloitte Digital and Snap looks at how Covid accelerated the tech

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A surge of popularity in mixed reality during the pandemic could lead global investment in the technology to balloon from $12 billion in 2020 to $72.8 billion over the next three years.

That’s according to a wide-ranging new survey from Snap and Deloitte Digital that looked at how quarantine conditions have supercharged adoption of augmented reality (AR) among brands and consumers. Drawing on data from more than 15,000 respondents, the study represents one of the biggest efforts to quantify this shift.

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