More Than Half of Companies Are Overestimating How Responsible Their AI Is, Report Finds

Boston Consulting Group evaluated more than 1,000 large businesses

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As companies face pressure to show their data and machine-learning operations are transparent and accountable, a new report from Boston Consulting Group (BCG) finds more than half of large businesses may be overselling their progress in this arena.

Top line

The consultancy collected data from executives at more than 1,000 large organizations and evaluated their implementation of responsible AI based on factors like how equitably the systems were built, how they handle data and how they account for user privacy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in