More Than Half of CEOs Aren't Convinced Their Marketing Teams Are Driving Results

A new report from StrategyBox surveyed 100 industry executives

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With Covid-19’s hit to event spending, travel and PR, many companies shifted that extra budget over to marketing technology and automation investments. Now, almost a year into the pandemic, most CEOs aren’t convinced their marketing teams are using that extra cash successfully.

According to The New Normal 2021 Benchmark Report from StrategyBox, 56% of CEOs are unsure their teams are delivering results. Of C-suites, 48% aren’t convinced their teams know how to measure their performance against its targets, and 49% say teams are unsure which channels are working best, or how to compare those results with their competitors.

“Companies

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