More Than Half of CEOs Aren’t Convinced Their Marketing Teams Are Driving Results

A new report from StrategyBox surveyed 100 industry executives

StrategyBox Aaron Vidas
Aaron Vidas is CEO of customer journey mapping platform, StrategyBox. Strategy Box

With Covid-19’s hit to event spending, travel and PR, many companies shifted that extra budget over to marketing technology and automation investments. Now, almost a year into the pandemic, most CEOs aren’t convinced their marketing teams are using that extra cash successfully.

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Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.