More Than Half of CEOs Aren’t Convinced Their Marketing Teams Are Driving Results

A new report from StrategyBox surveyed 100 industry executives

StrategyBox Aaron Vidas
Aaron Vidas is CEO of customer journey mapping platform, StrategyBox. Strategy Box

With Covid-19’s hit to event spending, travel and PR, many companies shifted that extra budget over to marketing technology and automation investments. Now, almost a year into the pandemic, most CEOs aren’t convinced their marketing teams are using that extra cash successfully.

@kaila_mathis Kaila is a freelance writer for Adweek covering brand marketing and retail.