More Scotts For Shevack

Partners & Shevack/ Wolf has picked up ad duties worth $20 million on The Scotts Co.’s Roundup and Ortho herbicide brands in a consolidation by the client.
Scotts acquired the brands–which had been at BBDO West–from Monsanto earlier this year. Shevack here handles advertising for the client’s other brands, including its Miracle-Gro and Turf Builder fertilizers.
Stephen Hill, vice president, marketing in the Ortho group at Scotts, said it would be easier and more efficient to deal with one agency across the entire product line.
BBDO West in Los Angeles had handled Roundup since 1997 and Ortho since 1994.