More Than A Pretty Face

The multiyear agreement inked last week between General Motors and Cynthia Cooper, the Most Valuable Player
of the new Women’s National Basketball Association, has a unique twist.
In the off season, Cooper (shown below) will participate in a GM work program where she’ll train in marketing, advertising and public relations.
Phil Guarascio, vice president and general manager of marketing and advertising for GM’s North American Operations, said Cooper will have the chance to work in all areas of his department.
“The fact that we can also help Cynthia prepare for life after basketball makes the relationship all the more special,” Guarascio said.
As a spokesperson, Cooper will promote GM’s Concept: Cure program in special events and in ads.
Harris Marketing Group in Ann Arbor, Mich., handles the program, which includes raising funds for breast cancer research. Cooper’s mother was diagnosed with breast cancer earlier this year and is undergoing treatment.
-Tanya Gazdik