More People Have Been Day Drinking During Lockdown, Survey Says

One in four U.S. adults admit to consuming more alcohol than normal during the pandemic

Members of Gen Z are more likely to drink hard seltzer than any other generation.
Members of Gen Z are more likely to drink hard seltzer than any other generation. Basak Gurbuz Derman/Getty Images

Among the familiar pings and dings that accompany working from home during lockdown, new data suggests that the noise of cracking open a beer is increasingly joining the pandemic soundscape.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.