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Citron Haligman Bedecarrƒ has a second chance to make an impression on More.com.
The San Francisco agency came up short in the online drugstore’s review last year, but has now been handed the business anyway.
Crosstown rival Gardner, Geary, Coll & Young won the estimated $20 million account last spring, but the two sides split recently over “creative differences,” according to Bob Gardner, agency president and executive creative director.
GGC&Y produced a campaign under the tagline, “More than a drugstore.
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